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Search Engine Optimization

So you have a website. So do 155 million others!

BackBone's Search Engine Optimization helps channel prospective buyers of your products and services on your website. It is a guaranteed listing or your money back!
Guaranteed listing or your money back!

 Proven expertise and experience
 Top 10 or Top 30 search engine placing guarantee
 Organic search optimization techniques
 Focus on major search engines, not hundreds of insignificant ones
Stand out from the crowd!

•   Are you visible to your target viewers?
•   Is your site accessible and easily within their reach?
•   Are you generating sufficient revenue online, if any?

There are 155 million websites on the internet today
How do your customers find yours?

- Netcraft January 2008 Web Server Survey


Driving business through visibility

The solution for creating the best online visibility is simple and free - search engines! Yes, search engines like Google and Yahoo can help your business.

Did you know that search engines are a powerful and cost-effective way of creating revenue? If you consider the following user characteristics, you will realize the potential of search engines you can leverage on:

•   Search engine use prevalent
•   Search engine use is highly repetitive
•   Major search engines are convenient and saves time

Search engines are a powerful branding tool too! In a study conducted by Jupiter Research, it was found that 1/3 of users naturally associated companies listed in top results with top brands. Imagine the impression you could create by topping your competitors in search engine listings.

How far would people go to look for what they want? The Jupiter findings established that most people expect to find what they want on the first page of results or at most go through 3 pages of results before giving up. That’s a total of 30 search results. So the question is: How do you get your website in the Top 30?

"Search engines are the #1 way consumers find new web sites online according to 73.4% of those surveyed.”

- Adapted from Driving Customers, Not Just Traffic (Forrester Research)

Making your website search friendly

Introducing BT Search Engine Optimization solution that helps channel prospective buyers of your products and services to your website by optimizing contents, page structure, meta tags and a host of other factors to obtain top ranking on major search engines. A high search rank will help:

•   Drive more qualified visitors to your website
•   Receive more enquiries/demo requests
•   Establish or enhance your brand reach

Keyword selection factors

•   Studies reveal the most effective keyword count ranges from 2 to 4
•   Accurate keywords include industry, location or product information
•   Singular and plural forms of a keyword are considered different
To request for a quotation on Search Engine Optimization package, you may send us an email at info@backbone.com.sg
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